The Embrace of Attentiveness

Interesting video interview with Nicholas Carr regarding his new book, The Shallows: What the Internet is Doing to our Brains.  In it he speaks about a kind of tyranny of multitasking, where focusing on one thing is almost a counter-cultural activity.  Rather than casting “ubiquitous multitasking” as evil, he seems to be reminding us of the power of deep engagement and its link to true innovation.

I thought Carr’s warning at the end of the video clip not to lose “open-ended engagement with the world…[in favor of a] narrower definition of creativity as just a matter of problem solving rather than a broader definition that is all about challenging convention…” has salience when it comes to market leadership.  I think when you’re on the outside looking in, disruptive innovation feels so unsettling because while some were focused on simply solving problems, others were taking a more fundamental, deep look at the landscape and coming up with truly creative responses.